Crafting success stories through data analysis, one click at a time.

Hi, I'm Estee! 

For over a decade, I’ve worked at the intersection of digital marketing and cultural nuance, shaping strategies across Singapore, Indonesia, Hong Kong, and the Philippines. From the fast churn of e-commerce to the layered complexity of fintech, I’ve helped businesses find clarity, scale, and momentum in a landscape that rarely sits still.

What I bring is a blend of data discipline and narrative instinct: a focus on results tempered by the understanding that metrics alone don’t move people. My work has consistently driven growth and sharpened ROI, but it’s the process of shaping meaningful, resilient strategies that keeps me at it.

In an industry ruled by speed and novelty, I’ve become a steady hand; trusted for both insight and execution. If your business is looking to refine, rethink, or simply reach more people in smarter ways, I’d love to talk.