Objective
Objective
Develop a user-friendly website for the European Film Festival that showcases the festival's program, schedule, and tickets, and that can be easily updated with new content as needed.
Create a cohesive festival branding that represents the spirit and mission of the European Film Festival.
Develop a social media marketing strategy that includes both paid and organic campaigns to promote the festival, increase engagement, and generate buzz around the event.
Work together with the projector to create cross-marketing campaigns that will expand our reach and engagement with our audience.
DeliverablesÂ
Website Development: Design and develop a website that showcases the festival's program, schedule, and tickets, and that can be easily updated with new content as needed. The website was designed to be mobile-friendly and optimized for SEO.
Festival Branding: Work with a designer to develop a festival branding that includes a logo, color scheme, and other branding elements that represent the spirit and mission of the European Film Festival.
Social Media Marketing: Develop a social media marketing strategy that includes both paid and organic campaigns to promote the festival, increase engagement, and generate buzz around the event. The strategy included content creation, community management, and social media advertising.
Cross-Marketing Campaigns: Work together with The Projector to create cross-marketing campaigns that helped expand reach and engagement with the target audience.
The Outcome
Website Performance
The EUFF 2022 website achieved exceptional results, surpassing its targets by a considerable margin. New users increased by 25.1% over the target, while sessions increased by an impressive 39.6%. Even with a total page view increase of 10.3%, the website's performance was still well above expectations. These achievements suggest that the festival successfully generated greater interest and engagement with its target audience through its website.
Digital Marketing Performance
The EUFF 2022 digital marketing campaign exceeded its conversion target by 77.3%, achieving a remarkable increase in engagement and interest among the festival's target audience. Additionally, the reach campaign exceeded its target by 74.8%, indicating that the festival successfully promoted its brand to a wider audience.