Increase brand awareness and engagement for Fluff bakery's Valentine's Day campaign

Drive traffic and sales to the bakery's physical and online stores

Increase social media followers and engagement

Develop a social media campaign centered around Fluff bakery's Valentine's Day products and promotions

Create captions to match visuals and graphics that was used in social media posts.

Launch a social media contest where followers can share their definition of love and tag Fluff bakery for a chance to win a limited edition series of cakes.

Promote the contest through social media ads

Measure and track the success of the campaign through social media metrics, website traffic, and sales data.