1. Drive 200 signups for the cycling event through digital marketing efforts.

2. Raise awareness about the EU Green Week and its commitment to sustainability and eco-friendly practices.

3. Promote the benefits of cycling as an alternative and sustainable mode of transportation in Singapore.

Develop a clear and engaging strategy to capture attention and motivate action within the specified timeframe.

Copywriting:

• Concise, motivating text tailored to different social media platforms.

• Use of relevant hashtags and keywords to enhance visibility.

Audience Targeting:

• Geo-targeting Singapore-based audiences.

• Interests related to environment, sustainability, cycling, and health.

Ad Execution:

• Daily monitoring and optimization for performance across platforms.

• Budget allocation and adjustments based on performance data.

Reporting & Analytics: Weekly reports on ad performance, conversions, and recommendations for improvement.