Website Development:

• Create a visually engaging, user-friendly, and informative website for the Study in Europe Singapore event.

• Serve as a hub for event details, country information, university profiles, scholarship opportunities, and educational resources.

• Include a registration feature for visitors to sign up for both online and offline events.

• Provide seamless navigation for both students and educational institutions, with a dedicated section for each.

Digital Marketing Campaign:

• Promote the event across social media platforms (Facebook, Instagram, LinkedIn, etc.) and Google Ads.

• Drive traffic to the website and increase sign-ups for future fairs and educational programs.

• Raise awareness of European study opportunities and scholarships, including Erasmus+ and other EU initiatives.

• Leverage key campaign hashtags such as #EUSIE23 and #TeamEurope to build online presence and engage with the target audience.

1. Design & Development:

   1. Intuitive navigation structure, including sections for:

      1. Event information

      2. Registration page

      3. Country and university guides

      4. Scholarships and funding options

   2. Responsive design for mobile and desktop.

   3. Event updates and interactive elements, including chat support and FAQs.

2. Content Creation:

   1. Tailored content for individual European countries, their universities, and educational programs.

   2. A blog section for news on European education, testimonials, and Erasmus+ stories.

3. SEO Optimization:

   1. Implement search engine optimization (SEO) best practices to ensure high visibility on search engines.

   2. Use targeted keywords related to European education and scholarships.

Digital Marketing Campaign Deliverables:

1. Ad Strategy & Targeting:

   • Launch social media ads on Facebook, Instagram, and LinkedIn, aimed at students interested in international education.

   • Implement Google Ads to capture search traffic for terms related to studying abroad and European universities.

   • Geo-target ads to Singapore and the broader Southeast Asian region.

2. Creative Assets:

   • Eye-catching ad designs with event highlights, university participation, and Erasmus+ opportunities.

   • Engaging copy with a strong call-to-action (CTA) driving visitors to the website and registration page.

3. Campaign Performance Monitoring:

   • Weekly analysis and reporting on traffic, conversion rates, engagement metrics, and ad performance.

   • Continuous optimization to ensure effective outreach and conversions.